The Customer Relationship:
Your Last Competitive Advantage

Harness Your Company’s Most Valuable Asset

In the age of the empowered customer, competitive advantage is no longer defined by products, logistics or technology. Today, your last competitive advantage is your relationship with customers. The need to build closer, more meaningful customer relationships has never been more critical to increasing revenue, decreasing churn, and standing out in the market.

“57% of a typical purchase decision is made before a customer even talks to a supplier.” – Corporate Executive Board (CEB)


Download our eBook to learn how:

  • High-performing companies are including customers in their decision-making processes
  • Company-customer collaboration can be achieved through three layers of customer engagement
  • A true customer-centric approach results in business longevity and more deeply committed customers
  • Companies can be as empowered as their customers through seven fundamental customer best practices.

About the Author

Ray Poynter, Director of Vision Critical University

Ray has over thirty years experience in market research and is one of the best known speakers, writers, and workshop leaders in the industry. He is also the founder of NewMR.org and contributor to the GreenBook GRIT report.

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Who’s Already on-board

You need to get to the future ahead of your customers, and be ready to greet them when they arrive.
Marc Benioff, CEO salesforce.com
Our business is pretty simple, the consumer is our boss.
A.G. Lafley, CEO P&G
Building a successful brand isn’t just about ROI; it’s also about building authentic relationships with people.
Ryan Holmes, CEO Hootsuite