Discover how leading brands across Asia Pacific are driving better innovation, customer lifetime value and market share through customer relationships.

Learn firsthand how Prudential Singapore, Changi Airport Group, StarHub and Midea Group are taking out the guesswork and optimising multi-million dollar initiatives with insight-led decisions.

Join us for customer stories, leading keynotes and a fireside chat on the state of customer experience in Asia Pacific.



08:30 AM – 11:45 AM

Learn from industry leaders 

  • Improve and measure ROI of customer experience
  • Accelerate product innovation and development at the speed of business
  • Incorporatthe voice of the customer into the product roadmap
  • Define UX and the role it plays in enhancing the customer experience
  • Deepen customer relationships to increase customer lifetime value
  • Keep a rapid pulse on evolving customer markets

What to expect

08:30 AM   Registration, networking and breakfast

09:10 AM   Keynote: The state of customer experience in Asia Pacific

Peter Harris, EVP and Managing Director, Vision Critical APAC

Asian markets are the fastest growing in the world with rapid consumer evolution and evolving digitally-minded young populations. However, amidst this proliferation of data, machines aren’t reducing the role of humanity, they’re amplifying it. Understand the future of customer experience across Asia Pacific and how to meet the constantly evolving demands of your customers.

09:45 AM   Keynote: Customer centric product innovation

Namrata Jolly, Director, Head of Customer & Digital, Prudential Singapore

What can you achieve in your first year of using customer intelligence? Hear how Prudential Singapore has refreshed 3 core product offerings to drive remarkable business results within the first 8 months.

10:20 AM   Coffee Break and Networking Session

10:35 AM  Sparq 3 showcase

Alvyn Cheang, Solutions Architect, Vision Critical APAC

Learn how Relationship Memory™, exclusive to Sparq 3, is transforming customer intelligence with infinite profiles built from data you collect or connect to, and learn how Connected Communities deliver a global view for users and unique experiences for members across multiple communities.

11:00 AM   Panel Discussion

Jeffrey Loke, VP Pricing and Commercial Strategy, Changi Airport Group
Darren Choo, Head of Family Segment, StarHub
Jodie Wang, Head of Consumer & Market Insights – Global, Midea International

Hear from Midea Group, Changi Airport Group and StarHub on how they’re winning market share by shifting the Voice of the Customer to the centre of the business.

  • Transforming the organisation around ‘the Customer’
  • Learnings and best practices around strategy and insights
  • Advice on leading a customer-experience transformation

11:40 AM   Q&A

11:55 AM   Event Closed

Who should attend

CX, UX Pros


Product Innovators

Join us at Sofitel

Sofitel Singapore City Centre

9 Wallich Street

Please note that the registration is now closed.

If you have any questions, please contact