De-risking decisions in health care’s digital age
The consumerization of health care is forcing health systems to invest in new technologies, processes, and marketing campaigns. But often these expensive and high-risk decisions are made based on gut instinct or traditional sources of consumer feedback—sources that are too slow or not robust enough to keep up with evolving consumer preferences.
Digital strategy consultant Ed Bennett works with some of the most patient-centric health care organizations and vendors to help them navigate these uncertain times. Business leaders come to Ed for his advice on the current state of the industry and the tools required to succeed.