The Everything Guide to Gen Z

Gen Z is the next threat nobody is talking about (yet)

Today they’re tweens, tomorrow they’ll be running the world. Gen Z’s purchasing power sits at $44 billion and will quadruple in the next two years—an impact leaders in CPG, financial services, tech and marketing can no longer afford to ignore. 

Generation Z differs in significant ways from Millennials

This is your chance to get ahead of the competition and start shaping your five- and 10-year strategic plans around the world’s first true digital natives.

In this report you’ll learn how and why Gen Z:

  • Influences family spending by the billions
  • Impacts technology and digital communications
  • Prefers soft brand attributes like authenticity and trust
  • Avoids traditional financial services and products
  • Shuns bricks-and-mortar retail

This report covers: 

Gen Z and Technology

Gen Z and Retail

Gen Z and Media

Gen Z and Health Care

Gen Z and Diet

Gen Z and Money

Gen Z and Travel

Gen Z and Work


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