The way we consume media has changed and traditional metrics are no longer enough. Watch this breakout session at the 2014 Vision Critical Summit in New York to learn how AMC, Shaw Media, ESPN and PBS are tuning into customer feedback instead of relying solely on traditional ratings data to deliver more impactful audience measurement and analytics.
Melanie Schneider, AMC
Kathy Gardener, Shaw Media
Rikki Groeger, ESPN
Beth Walsh, PBS
Bruce Friend, Vision Critical
How can you engage today’s increasingly fickle audience?
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