The Future of Ratings

Capitalizing on New Ways to Determine Who’s Watching and Why

The way we consume media has changed and traditional metrics are no longer enough. Watch this breakout session at the 2014 Vision Critical Summit in New York to learn how AMC, Shaw Media, ESPN and PBS are tuning into customer feedback instead of relying solely on traditional ratings data to deliver more impactful audience measurement and analytics.

Presented by:
Melanie Schneider, AMC
Kathy Gardener, Shaw Media
Rikki Groeger, ESPN
Beth Walsh, PBS
Bruce Friend, Vision Critical

How can you engage today’s increasingly fickle audience?

To survive and thrive in a dramatically shifting media landscape, companies must evolve and innovate digitally. Download our white paper to learn the key strategies for building and maintaining audience in a challenging media and entertainment world.

But don’t stop there. Share the white paper with your colleagues and network.