Global Radio: The Secret to our Insights-driven Success
Aired: Thursday 31st January, 2019
Duration: 30 minutes followed by Q&A
Global Radio is one of the world’s leading media & entertainment groups with a portfolio of radio stations reaching 25 million people every week. They also host the biggest hit music events in the UK twice a year: Capital’s Summertime Ball and Capital’s Jingle Ball.
The UK media landscape is fiercely competitive and constantly transforming as audiences seek to consume content on their own terms, across multiple devices.
Global invested in a relationship-based approach to customer insight in order to increase their research output and efficiency, supply the commercial team with fast, actionable insight to drive ad revenue and continue to achieve audience growth.
Watch our webinar to hear directly from Global’s Head of Commercial Insight, Kate on the below:
- How the team invested in a relationship-based approach to customer insight with an insight community
- The impact their insights-driven approach has had on driving ad revenue
- Best practices on closing the customer feedback loop and establishing a value exchange with members
- How they managed to conduct 50 research projects in 2018, and still save £400,000 in research costs