Re-imagining research:

10 golden tips for the modern researcher

How to drive smarter research and improve customer relationships

Customer-centric organisations are increasingly relying on research and insight to help them better understand their customers. But the tools and tactics that once laid the foundation of market research are no longer capable of connecting with today’s empowered consumer.

70% of people have had a bad research experience recently, and if companies don’t do anything about it, they risk losing the trust and participation of customers.

So what’s a market researcher to do?

In this webinar, Andrew Cannon, Executive Director at GRBN, will uncover practical tips and best practices for delivering exceptional research experiences that will help you grow the lifetime value of your customers.

Key takeaways

 

  • Tips from Google, LinkedIn and Twitter
  • 10 practical ways to improve engagement
  • How to deliver superior participant experiences

Who’s this webinar for?

 

  • Senior managers/managers in Research, Customer Insights, Voice of Customer
  • Customer-centric professionals
  • UX, CX and insight-led thinkers

Webinar details

 

Webinar: Re-imagining research: 10 golden tips for the modern researcher

Duration: 30 minutes with 10 minutes Q&A

Speakers

Andrew Cannon

Andrew is on a mission to work with associations and partner companies to co-create a positive future for the research sector. A future where; 1) clients perceive a strong return on their investments in insights, 2) the general public perceives the value our sector provides to them as both citizens and consumers, and 3) people willingly participate in research and are given a great experience when they do.

Andrew invites you to join him on this mission and you can connect with Andrew at https://www.linkedin.com/in/cannonandrew/

Peter Harris

Peter Harris helps brands build authentic customer relationships through technology. Pioneering customer intelligence since 2010, Peter Harris has led Vision Critical Asia Pacific to become the largest customer intelligence software provider, supporting over 140 customer-led brands, in Asia Pacific such as Telstra, Adobe and Cathay Pacific. With deep roots in research and strategy, Peter has championed the future of research and technology across his leadership roles at prominent research organisations, including AMSRS, APRC and GRBN.

Connect with Peter at https://www.linkedin.com/in/peteraharris20/

Watch on-demand

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