Why new products flop and what you can do about it

Most companies fail to hit their innovation targets for one simple reason: they lack the customer intelligence they need to make winning decisions.

The challenge facing innovators is to find the most valuable feedback and to integrate that feedback, at the speed of business, into the innovation cycle.

In this guide, you’ll learn:

  • How to become an agile innovator
  • Why customer intelligence is key to developing fail-proof products
  • What you need to improve your current sources of intelligence

Who should read this eBook:

  • Product Managers
  • Product Developers
  • Innovators
  • UX/UI and product design professionals

Industry leaders like DEWALT and ESPN have made huge strides in innovation—and posted the revenue growth to prove it.

Better products and services await. The data you need to make better products and accelerate your career is here. 

Written By

Andrew Reid

Founder and President, Corporate Innovation, Vision Critical

In 2000, Andrew Reid created Vision Critical to disrupt the way companies engage with their customers for meaningful feedback and insight. Andrew transformed the industry with a customer intelligence platform that’s now used by hundreds of companies to support secure, online, branded Insight Communities. Follow him @reidandrew

Get Innovative

Learn how we use your personal data in our privacy policy and about our country/region options.