An indispensable, 360-degree examination of the Millennial mindset

Millennials are now every brand’s most important customers and every firm’s most relied-upon workers. They control over $600 billion in annual spending, and their changing tastes can make or break your company. If you want to survive, you need to immediately become an expert on this powerful generation.

The Everything Guide to Millennials is your crash course. Based on exclusive research, it tells you exactly what Millennials think of finance, technology, media, entertainment, retail, health care, tourism and travel. It also examines their opinions about the workplace, social causes and politics.

The Millennials have arrived — are you prepared?

This original research reveals:

• Millennials are a remarkably optimistic generation whose impact has already been deeply felt in politics, society and the economy.
• They’re eager adopters of new technology, especially when it gives them more control over their time and their lives.
• They dislike traditional advertising—to the point of actively avoiding it.
• They prefer to research products and services on their own time, through their own pathways, to draw their own conclusions.
• They rely strongly upon social networks for referrals on the best products, services, travel destinations and food experiences.
• They’re an active generation that believes good health is both a personal and social responsibility.
• They’re big spenders who will pay a premium for a better, more socially responsible product—but they most want goods that are high quality, affordable and ethical all at once.
• They seek employment in workplaces that give them opportunities to make their mark, demonstrate leadership and give back to society.

Who should read this e-book:

• Marketers
• Customer Experience
• Market Researchers
• Human Resources
• Product Developers

Don’t miss out on the $600-billion Millennial opportunity. 

Download the Everything Guide to Millennials now.