Facing the unfulfilled promise of social media and what you can do about it.
In the age of the empowered customer, trust is one of your greatest assets in building lasting and engaging relationships. Of all the tools at our disposal, Social Media was one of the most promising – a panacea for an engaged customer experience. But social media has failed to live up to its potential.
In his closing keynote address at Vision Critical’s 2014 Summit, Scott Monty, Executive Vice President of Strategy at SHIFT Communications and one of the best known social media figures in the corporate world, shares his provocative ideas about the unfulfilled promise of social media. Watch now to learn his take on building lasting and engaging relationships with your customers.