How Barnes & Noble College finds success in America’s dynamic retail sector
An on-demand customer experience webinar that explores what Barnes & Noble College learned from Millennial and Gen Z customers.
Barnes & Noble College serves over five million students and faculty members in more than 700 campuses across the U.S. The company needed to improve the customer experience to suit the needs of online-shopping Millennial and Generation Z buyers who are attracted to brands that reflect their values and earn their trust.
Find out what Barnes & Noble College learned from 10,000 students.