Condé Nast is a global media company that produces some of the world’s leading print, digital, and video content, showcased on world-famous brands such as Vogue, GQ, and Vanity Fair. To deepen understanding of their audience, Condé Nast has scaled their insight communities to include over 20,000 audience members, across 12 countries and 17 properties, who’ve opted in to give feedback on an ongoing basis. Having fast, agile access to highly engaged customers provides them with an efficient way to iteratively test and develop ideas, de-risk decisions at the speed of business, and support revenue generating programs in development.
To be aligned with the new global strategy and to ensure brand-consistent user experience across each of Condé Nast’s brands, the Data & Insight team created a unified view of the customer by connecting attitudinal insights with other behavioral data sources. With a Center of Excellence approach, they brought together independent regional operations to increase the overall power of customer data.