How Game took the Retail Experience to the Next Level

How to successfully adapt your in-store experience and brand positioning in line with ever-evolving customer expectations

Game Retail is the leading video game retailer in the UK with a network of over 200 stores, ever-developing e-commerce sites, and an award-winning app.

Due to the challenging landscape of the high-street and an increase in online competition from key players such as Amazon, Game radically changed its market positioning and the in-store experience by adopting a more customer-centric approach.

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Watch this webinar to find out:

How Game continues to deliver a superior customer experience in the face of ever-changing customer expectations

The way the team demonstrated to customers that their feedback can influence key decisions, and consistently improved response rates

How the business made savings in research costs of £650,000 across 130 projects

How insights will continue to fuel their national growth strategy going forward

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