The race for media companies to innovate, differentiate and attract advertisers through their proprietary knowledge, consumer insights, customer experience and intelligence is more important than ever.
This comprehensive guide will reveal what is required to monetize insight and drive revenue with research in media and technology.
A primer on insight monetizing opportunities in media
3 common ways that media companies look at monetization and ROI
Quantifying the opportunity
Mapping the path to ROI
Deepening an understanding of partner businesses
Thinking about end-to-end solutions
Building out robust audience profiles
Scaling insight across the business