How Media Companies Monetize Insight and Drive Revenue with Research
The race for media companies to innovate, differentiate and attract advertisers through their proprietary knowledge, consumer insights, customer experience and intelligence is more important than ever.
This comprehensive guide will reveal what is required to monetize insight and drive revenue with research in media and technology.
In this e-book, we take a look at:
- A primer on insight monetizing opportunities in media
- 3 common ways that media companies look at monetization and ROI
- Quantifying the opportunity
- Mapping the path to ROI
- Deepening an understanding of partner businesses
- Thinking about end-to-end solutions
- Building out robust audience profiles
- Scaling insight across the business