Game Changers: How New Jersey Lottery Hits the Jackpot with Millennials


An insight community helped New Jersey Lottery exceed sales goals by 36 percent
New Jersey Lottery wanted to win over Millennials without alienating an existing customer base. The company recognized that engaging a new audience required new tools and tactics, including the activation of a 6,000-member insight community called Game Changers.

In this webinar, learn how to:

  • Engage Millennials
  • Use authentic, ongoing and contextual customer insight to develop and launch better products with a higher degree of success
  • Make more confident and informed marketing decisions

Who will get the most out of it?

  • Product innovation professionals
  • Marketing managers and executives
  • Customer intelligence professionals
  • C-suite executives and influencers

Don’t gamble on your next product launch. Discover how Northstar New Jersey beat the odds.

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