Marketing That Saves Lives
How OSF HealthCare uses customer intelligence to boost marketing effectiveness and ROI


Story - Molson Coors - Apr 7/14

Saving more than $160,000 in annual marketing costs is just the beginning

In this webinar, Andrea Bonk from OSF HealthCare describes how her passionate and dedicated team elevated the role of customer intelligence from validating creative concepts to inspiring new ideas.

The result? A campaign that saved lives and won an industry award in the process.

Notable Moments:

  • 5:48: Moving from creative and message validation to inspiring new ideas
  • 6:45: Using customer intelligence to test campaign messaging
  • 13:50: How the Red Flags campaign helped save someone’s life
  • 16:05: Measuring and Increasing ROI

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