How to keep pace with the evolution of the CPG industry
Digital-native upstarts, the millennial effect, and e-commerce are changing the game
It’s time for CPG companies to sit up and pay attention. Major innovative experiments in e-commerce are occurring in the sector. New upstarts and disruptors are entering the market. And changing consumer behaviors are leading to stalled growth.
One thing is clear: Legacy CPGs need to keep pace with the evolution of the industry by re-evaluating how they produce, distribute, and sell goods in the digital age.
In this e-book, we take a look at:
- The millennial shopper and changing buying behaviors and preferences
- The rise of CPG digital-native upstarts and e-commerce
- 5 steps to follow to keep pace with evolution in the industry
- How the digital disruption offers new opportunities