Rethinking customer experience for a challenging demographic
Barnes & Noble College serves over five million students and faculty members in more than 700 campuses across the U.S. The company needed to improve the customer experience to suit the needs of online-shopping Millennial and Generation Z buyers who are attracted to brands that reflect their values and earn their trust.
In this webinar, learn how feedback from Millennial and Gen Z customers allowed Barnes & Noble College to:
- Enhance the retail omnichannel experience for a digital audience
- Introduce a new sportswear program
- Break into the beauty sector with astonishing success
Find out what Barnes & Noble College learned from 10,000 students.