Improving Business Services with
Customer Insights

in the Age of Data Privacy

Watch Now

CX & Marketing leaders must create innovative new strategies and techniques, personalized to customer needs, while balancing the need for data privacy and protection. Collecting and applying data transparently and empowering customers by helping them understand the value of their data, why it is collected, and how it will be used, is how organizations overcome this challenge. 

Join Argyle and a panel of industry leaders as we discuss lessons learned from outdated data-driven practices and learn about best practices, new methods, and strategies to effectively leverage consumer data while avoiding the "creepy factor."

Discussion topics include:

Uncovering misconceptions and fear of misused or leaked personal data

How to create trustworthy relationships with customers in the age of data privacy

Discuss lessons learned from past customer data collection failures & challenges

How to use tools & strategies to collect and apply actionable, earned customer data

Speakers:

erin-avery

Erin Avery

SVP Global Marketing

Vision Critical

GurpreetAtwal

Gurpreet Atwal

Senior Vice President, Data Management Products

Mastercard

CatherineCallaway

Catherine Callaway

VP, Marketing & Development

Visiting Nurse Service of New York

KarenHoward

Karen Howard

Vice President Digital Content Operations & Governance

LPL Financial

JenniferReagan-1

Jennifer Reagan

Global Director of Value Proposition and Product Activation

ABB

Watch the virtual event now