CX & Marketing leaders must create innovative new strategies and techniques, personalized to customer needs, while balancing the need for data privacy and protection. Collecting and applying data transparently and empowering customers by helping them understand the value of their data, why it is collected, and how it will be used, is how organizations overcome this challenge.
Join Argyle and a panel of industry leaders as we discuss lessons learned from outdated data-driven practices and learn about best practices, new methods, and strategies to effectively leverage consumer data while avoiding the "creepy factor."
