Leaders of change

How influential researchers reimagine customer relationships and insight

Insight-driven businesses are set to steal $1.2 trillion in market share every year by 2020, according to Forrester. In this insight-hungry world, the smartest market researchers are set to thrive.

Research expert Ray Poynter handpicks 10 of the most influential researchers in the world today and identifies the tools, philosophies and approaches that enable them to drive customer-centricity and bring more value to their roles.


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