How insight-driven businesses capitalize on customer intelligence
Date: Wednesday, April 4, 2018
Time: 11 a.m. PDT / 2 p.m. EDT
Duration: 30 minutes followed by Q&A
Businesses like Google, Netflix and Tesla are pulling ahead of the pack. According to Forrester, insight-driven businesses are on track to grow more than 30% annually and earn $1.8 trillion by 2021*.
These customer-obsessed enterprises continuously optimize the use of insights. But they do more than that. In fact, insight-driven companies also create, grow and learn from customer relationships. They leverage the value of attitude, emotion and intent data to give context to transactional data, creating a unified view of the customer that can be shared across the enterprise.
In this webinar, a guest speaker from Forrester will review the results of a recent study1 that showcases the impact of this approach.
Join this Vision Critical webinar featuring Forrester to learn how to:
- Support your company’s journey to becoming an insight-driven business
- Calculate customer intelligence metrics the C-suite actually cares about
- Use attitude, emotion and intent data to contextualize transactional data
- Communicate the value and ROI of customer intelligence to the business
*Source: Insights-Driven Businesses Set The Pace For Global Growth, October 2017, Forrester Research
 The Total Economic Impact™ Of Vision Critical, a January 2018 commissioned study conducted by Forrester Consulting on behalf of Vision Critical