How insight-driven businesses capitalize on customer intelligence

Date: Wednesday, April 4, 2018

Time: 11 a.m. PDT / 2 p.m. EDT

Duration: 30 minutes followed by Q&A


Businesses like Google, Netflix and Tesla are pulling ahead of the pack. According to Forrester, insight-driven businesses are on track to grow more than 30% annually and earn $1.8 trillion by 2021*.

These customer-obsessed enterprises continuously optimize the use of insights. But they do more than that. In fact, insight-driven companies also create, grow and learn from customer relationships. They leverage the value of attitude, emotion and intent data to give context to transactional data, creating a unified view of the customer that can be shared across the enterprise.

In this webinar, a guest speaker from Forrester will review the results of a recent study1 that showcases the impact of this approach.


Join this Vision Critical webinar featuring Forrester to learn how to:

  • Support your company’s journey to becoming an insight-driven business
  • Calculate customer intelligence metrics the C-suite actually cares about
  • Use attitude, emotion and intent data to contextualize transactional data
  • Communicate the value and ROI of customer intelligence to the business


*Source: Insights-Driven Businesses Set The Pace For Global Growth, October 2017, Forrester Research
[1] The Total Economic Impact™ Of Vision Critical, a January 2018 commissioned study conducted by Forrester Consulting on behalf of Vision Critical

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