Insight that drives sales

How Sun Life Financial leverages insight to create targeted marketing material and drive sales

To maintain their lead in a niche category of insurance, Sun Life Financial needed insight from their brokers and end customers to help them understand market challenges, align messaging and inform strategic decision-making.

They found a solution by building two insight communities of their most important audiences and saved almost one million dollars in research costs in the process.

Watch Now

Learn how Sun Life Financial:

Substantially boosted survey volume, quality and engagement

Helped drive sales by validating key market messages

Saved more than $950,000 in research costs

Leveraged data-backed feedback throughout the organization

Watch the on-demand webinar now: