Part 3:

What is an Insight Community?

Story - Molson Coors - Apr 7/14

Insight communities are targeted groups of people who engage regularly online to provide continuous insight.

Watch this short video to learn how insight communities can help your company explore your customers’ trends and needs, understand your competitors’ activity, and drive new products and innovation.

Learn more about Insight Communities

Download The Guide to Insight Communities eBook to learn about the people, technology and research implications of insight communities and get examples from Discovery Channel and Banana Republic.

Cover_GuideToIC