Part 1:

What is an Insight Community?

Story - Molson Coors - Apr 7/14

Insight communities are targeted groups of people who engage regularly online to provide continuous insight.

So what kind of people join insight communities? Why do they join and where do they come from?

Discover the six key reasons why people join insight communities and understand the “people” element of insight communities in this first of three-part video series.

Learn the platforms and tools required to run a successful insight community in the next video.

Learn more about Insight Communities

Download The Guide to Insight Communities eBook to learn about the people, technology and research implications of insight communities and get examples from Discovery Channel and Banana Republic.

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