What is an Insight Community?

“Insight communities are targeted groups of people who engage regularly online to provide continuous insight.”

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Around the world, thousands of leading brands and organisations are turning to private insight communities to bring them closer to their customers, consumers, and stakeholders.

This book highlights some companies that use communities, explains what communities are, illustrates why they are becoming so widely used, and details the benefits they deliver.

Download The Guide to Insight Communities to learn about the people, technology and research implications of insight communities and examples from Discovery Channel and Banana Republic.

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