In this session, captured at the 2015 Vision Critical Summit in Chicago, Scott Miller discusses how every company is under threat of disruption from internet-enabled upstarts that are catering to the shifting tastes of empowered customers. In this recorded session, Scott Miller and special guests from Adobe, DEWALT and Univision explore how companies should respond.
Lori Iventosch-James, Adobe Group Manager of Research
Shannon Chenoweth, DEWALT Market Research Manager
Kevin Conroy, Univision Chief Strategy and Data Officer, and President, Enterprise Development
Scott Miller, Vision Critical CEO
(0:01) Vision Critical CEO Scott Miller explores how your company can gain a competitive advantage by going beyond big data and social media analytics and engaging in meaningful, ongoing conversations with the people who matter most—your customers.
Customer story: Adobe
(27:44) Lori Iventosch-James, Group Manager of Research at Adobe, explains how Adobe’s insight community has been able to maintain participation rates of over 30 percent. Hear the story of how Adobe’s community helped executives make a multi-million-dollar decision in acquiring a new business.
Customer story: DEWALT
(37:54) Shannon Chenoweth, Market Research Manager at DEWALT, explains how their product and marketing teams turn to their 10,000-member insight community to generate ideas, test concepts and even revamp their website.
Customer story: Univision
(51:00) Kevin Conroy, Chief Strategy and Data Officer, and President, Enterprise Development at Univision, discusses the value of real-time customer feedback, and how various Univision departments such as Sales and Entertainment are using the company’s insight community to make critical decisions.