Knowing Your Customers in Today's Experience Economy

Customers will be won or lost based on the experiences companies are able to provide.

The key to getting that right relies on customer engagement that evolves beyond enticing customers to cultivating learning relationships with them that grow and deepen over time.

Joseph Pine II, author of The Experience Economy, reveals why goods and services are no longer enough; what customers want are experiences—memorable events that engage each individual customer in an inherently personal way.

Find out how to prevent displacement from new market dynamics and set a foundation of process, people, and technology for making the shift to staging truly distinctive experiences that enhance the value to customers.

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You'll hear about:

The value required to stage great experiences in the eyes of your customer

Three best practices to innovate and enhance the value delivered in the customer experience

Actionable steps to infuse customer insight into your broader business


joe-pine-headshot (1)

Joseph Pine II


Strategic Horizons


Ben Hudson

Editorial Director

Vision Critical

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