Leaders of change

How influential researchers reimagine customer relationships and insight

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Insight-driven businesses are set to steal $1.2 trillion in market share every year by 2020, according to Forrester. In this insight-hungry world, the smartest market researchers are set to thrive.

Research expert Ray Poynter handpicks 10 of the most influential researchers in the world today and identifies how they drive customer-centricity and bring more value to their roles.

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The 10 most influential researchers featured:

Stan Sthanunathan, Unilever

Madhumita Chakraborty, PepsiCo

Shannon Chenoweth, Stanley Black & Decker

Sjoerd Koornstra, Heineken International

Jake Steadman, Twitter

May May Wong, Asia Miles

Tyler Kettle, Google

Rebecca Haller, POLITICO

Sam Trimboli, Price Chopper Supermarkets – Market 32

Kate Pinkham, Wolverine Worldwide

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