The amount of data enterprise companies collect from social media, CSAT, transactional data and other sources is a goldmine—provided you can put it into context and find actionable takeaways. Hear how LinkedIn and HarperCollins use customer feedback to give context and meaning to big data.

Key takeaways:
• How to use customer feedback to zero in on what really matters in your range of data sources
• How to speed up decision making with ongoing customer insight
• How customer insight can solve company-wide data challenges


Tony Tong
Senior Market Researcher

Catherine Makk
VP, Global Insights

Drive results by complementing big data with “little data”

Download The Enterprise Guide to Customer Intelligence and learn about the tools and tactics you can use to deepen your understanding of today’s customer and make sense of big data.