How Maple Leaf Foods’ Customers Created a
Category Killer out of a Crisis

In 2008, Maple Leaf Foods faced a crisis that nearly brought down the company. In response, it re-evaluated every aspect of their business. That process highlighted the expensive, inefficient and antiquated methods they used to develop and test new products.

Maple Leaf Foods launched Vision Critical’s customer intelligence platform and, in a matter of months, increased the efficiency of product testing tenfold.

See for yourself how easy saving your company can be.

Capitalize on the challenges facing the CPG industry

Get insight into key areas of change including direct sales and technology and see how you, too, can turn a crisis into an opportunity.

Boosting Value for Consumers