"The companies that do customer engagement best are the ones with the data, feedback and insight necessary to succeed."
—Naomi Simson, founder of RedBalloon and a celebrity judge on Shark Tank Australia

Naomi Simson started her entrepreneurial journey with RedBalloon in 2001 from her front room with just $25,000 and a second-hand computer – and it is now considered one of Australia’s online business success stories.

RedBalloon is an online “experience” gift retailer which has sold more than 3 million experiences and featured on BRW magazine’s Great Places to Work list five years in a row.

From its humble, home-based beginnings a decade ago, RedBalloon is considered a brand success story – with its mantra ‘Give. Share. Live.’, it supports more than 3000 activity partners throughout Australia and New Zealand.

Before founding RedBalloon, Naomi worked for big businesses including Apple, IBM & KPMG – all of which influenced her views on workplaces.

Naomi is a speaker, author, blogger, entrepreneur and LinkedIn Influencer with 1.2+ million followers, with whom she shares her insights, experience and observations about business, innovation and success.

Naomi spoke at the Vision Critical Summit on the challenge and importance of creating a culture of customer experience within your business.