An insight community helped New Jersey Lottery exceed sales goals by 36 percent
New Jersey Lottery wanted to win over Millennials without alienating an existing customer base. The company recognized that engaging a new audience required new tools and tactics, including the activation of a 6,000-member insight community called Game Changers.
In this webinar, learn how to:
- Engage Millennials
- Use authentic, ongoing and contextual customer insight to develop and launch better products with a higher degree of success
- Make more confident and informed marketing decisions
Who will get the most out of it?
- Product innovation professionals
- Marketing managers and executives
- Customer intelligence professionals
- C-suite executives and influencers