Why Ad Hoc Surveys
For a century, companies have relied on ad-hoc surveys to help them understand their customers. These one-way communications, often appearing out of nowhere, offer little value to the customer and unreliable data to the brands that employ them.
The traditional survey has lost its usefulness.
Your customers’ distaste for ad-hoc surveys is only growing, presenting a big challenge to companies that rely on surveys to gather customer feedback and insight.
Join the revolution. #NoSpamSurveys
Read the eBook, No Spam Surveys, by Vision Critical CEO Scott Miller, and learn:
- Who is actually responding to ad-hoc surveys
- What is killing participation and completion rates
- Why traditional surveys consistently fail to deliver usable insight
- How you can re-engage your customers and uncover the insight you need to make better business decisions