Pairing Insight Communities with Data Science

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Canadian Tire, Canada's largest retailer, continually innovates with the purpose to excite and serve Canadian customers from coast-to-coast. Their insight community, the Canadian Tire Customer Panel, connects demographic, psychographic, and attitudinal data on their 200,000 community members to the transactional information in Canadian Tire's Triangle loyalty program.

Join Colin Huggard from Canadian Tire in this 45 minute webinar, to learn how this connection enables unified, granular customer profiles, look-alike modeling and increased confidence in predictive models. 

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Discover how to:

Drive better business results

Integrate multiple data sources

Increase marketing effectiveness

Speaker:

colin-huggard

Colin Huggard

Former Sr. Research Consultant

Canadian Tire

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