In this session, captured at the 2015 Vision Critical Summit in Chicago, Andrew Reid discusses the speed, quality and reliability of customer insight companies get by building trusting, meaningful relationships with their customers.

 

Speaker

Andrew Reid, Vision Critical Founder and President, Corporate Innovation

 

Notable Moments

(07:09) Andrew Reid explains how online fashion retailer Boden’s uses its insight community to effectively engage with customers. “There’s no lengths that your customers won’t go when they are engaged,” says Reid, “they want to help you.”

(09:40) The conditions are ideal for market research. In fact, the role of market research analysts and professionals will grow by 30% between now and 2022.

(12:00) The rules of human relationships have not changed. That is, ongoing conversations are essential to every single relationship you have in business and in life because people are social.

(19:00) Mirror the human relationships by expanding the conversation. When companies spend time and invest in their customers, they develop new levels of trust and their relationships flourish.

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