Every company’s most valuable asset is its brand. Even the smallest misstep in a new product launch can damage the trust and respect you’ve earned in the marketplace. Hear how Elizabeth Arden and Pet Supplies Plus use customer feedback to elevate—and protect—the company brand.
Key takeaways:
• How to use customer feedback to guarantee products and campaigns don’t flop
• How to convince decision makers on the right direction to take
• How to be innovative in a crowded marketplace