Every company’s most valuable asset is its brand. Even the smallest misstep in a new product launch can damage the trust and respect you’ve earned in the marketplace. Hear how Elizabeth Arden and Pet Supplies Plus use customer feedback to elevate—and protect—the company brand.

Key takeaways:
• How to use customer feedback to guarantee products and campaigns don’t flop
• How to convince decision makers on the right direction to take
• How to be innovative in a crowded marketplace


Celia Tombalakian
Senior Director, Consumer Insights & Product Development
Elizabeth Arden

Cleo Parker
Marketing Analyst
Pet Supplies Plus

Quickly evaluate the merits of new product ideas and concepts

Download How to Use an Insight Community to Build and Launch Successful Products and learn how data-driven, customer-validated insight minimizes the chance of product failure and maximizes the ROI of your projects.