Every company’s most valuable asset is its brand. Even the smallest misstep in a new product launch can damage the trust and respect you’ve earned in the marketplace. Hear how Elizabeth Arden and Pet Supplies Plus use customer feedback to elevate—and protect—the company brand.
• How to use customer feedback to guarantee products and campaigns don’t flop
• How to convince decision makers on the right direction to take
• How to be innovative in a crowded marketplace