QVC’s Evolution to a Customer-led, Multi-platform Brand
Customer Insights Manager, Phill Stevenson discusses how the business adopted a customer-centric approach in order to get closer to their customers and remain relevant.
QVC is the world’s leading video and e-commerce retailer, engaging millions of shoppers every day. They combine the best of content and retail to deliver the most curated, rewarding shopping experience.
Customer expectations online are constantly evolving, and new, innovative organisations are entering the retail market every day. QVC identified the importance of getting closer to their customers to further understand how to optimise the customer experience and evolve their offering in line with what their loyal customers expect, whilst still attracting a new and more digitally enabled customer.
Aired: Thursday 13th December, 2018
Duration: 35 minutes followed by Q&A