Brewing innovation in a saturated market

How Keurig Canada beats competition to market with customer-validated products

In order to stay ahead in a competitive category, the innovation team at this leading coffee brand needed ongoing customer feedback to continually improve products and reduce business risk.

They found a solution that delivers continuous insight from a passionate community of coffee lovers. Insight that helps Keurig Canada brew fresh product ideas quickly and accelerates product launch timelines by 3 weeks.

 

Learn how Keurig Canada:

  • Gains a deeper understanding of the competitive landscape
  • Prioritizes projects that will perform well without cannibalizing existing product lines
  • Utilizes fast, helpful feedback to validate strategies and avoid potentially costly mistakes

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This webinar is part of a 4-part series, The big payoff: Realizing the ROI of customer relationships

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