Messaging that hits the mark

How PBS creates customer-led marketing campaigns that continually elevate their content, ratings and brand

To sustain viewership in an increasingly fragmented market, the Public Broadcasting Service (PBS) needed to solicit ongoing feedback from viewers to inform marketing campaigns and programming decisions.

They found a solution that delivers rapid, timely and accurate insight the marketing team needed to understand changes in viewer behavior, boost audience engagement and maximize the impact of marketing messages.

 

Learn how PBS:

  • Creates marketing campaigns that boost ratings
  • Gains audience loyalty and shapes ongoing programming decisions
  • Enhances strategic decision-making to become a truly customer-centric brand

Watch on-demand

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This webinar is part of a 4-part series, The big payoff: Realizing the ROI of customer relationships

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