Insight that drives sales

How Sun Life Financial leverages insight to create targeted marketing material and drive sales

To maintain their lead in a niche category of insurance, Sun Life Financial needed insight from their brokers and end customers to help them understand market challenges, align messaging and inform strategic decision-making.

They found a solution by building two insight communities of their most important audiences and saved almost one million dollars in research costs in the process.

 

Learn how Sun Life Financial:

  • Substantially boosted survey volume, quality and engagement
  • Saved more than $950,000 in research costs
  • Helped drive sales by validating key market messages
  • Leveraged data-backed feedback throughout the organization

Watch on-demand

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This webinar is part of a 4-part series, The big payoff: Realizing the ROI of customer relationships

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