How Global Non-Profit World Vision Obtains Better Customer Intelligence
World Vision, the leading child sponsorship organization dedicated to helping children and communities, has taken an innovative approach to better understanding its donors. More than 400,000 people sponsor children through World Vision, which raises hundreds of millions of dollars for development, relief and advocacy efforts.
Using Vision Critical’s customer intelligence platform, World Vision built an online community of donors called “My World Vision Opinion.” World Vision now interacts directly with thousands of donors to get the strategic feedback, insight and advanced analytics they need to make better decisions.
Watch the on-demand webinar and discover how the global non-profit employs Vision Critical’s customer intelligence platform to engage its donors and uncover key insight into its brand and sponsorship experience. In this 60 minute webinar you will learn:
- How World Vision engaged thousands of donors to open up to them about their thoughts and motivations
- Key insight World Vision uncovered from their community and how that knowledge influenced strategic decisions
- How World Vision is engaging with their growing community of donors