Are you missing out on a slice of a $26 billion pie?
The so-called “Collaborative Economy” has gone mainstream. Led by companies like Airbnb, Uber, and Lyft, this fast growing new sector of the economy is already estimated at $26 billion—and is growing fast.
Driven by the desire of customers to engage more deeply with the products and services they buy, the collaborative economy has fundamentally changed the way customers buy and sell. Enabled by a new set of websites and applications, customers are sharing or trading goods and services with each other instead of buying them from traditional sources.
The question is, what can companies do to capitalize so they don’t get left behind?
In this white paper you’ll learn:
- The serious threat the collaborative economy poses to large businesses
- The keys for surviving in the collaborative economy
- The technology that’s helping companies like Target, Time Inc., and NASCAR collaborate with their customers