Market Research is no longer a numbers game
The market has changed. Customers are firmly in control. The tools and tactics market researchers and insight professional once depended on are no longer capable of delivering the insight companies need to connect with today’s empowered customers.
The shift from empirical to emotional research
Ray Poynter has been on the forefront of market research for more than two decades. He’s seen trends come and go. The situation today is not a passing fad—it’s a new reality that’s here to stay.
Read Poynter’s eBook now to learn about the 10 new tools and tactics you need to survive in the new landscape of market research.