Social media promised to connect businesses with their customers in new and exciting ways. But most companies have failed to get a solid understanding of who they’re connecting with and how those interactions impact their business. Watch this video to learn about the three kinds of social media users and to discover why social listening alone can’t help you become a more customer-centric company.
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Written by Author Alexandra Samuel, with contributions from Vision Critical Founder and Chief Product Officer Andrew Reid, What Social Media Analytics Can’t Tell You explores the different types of social media users, how their behaviors differ and what’s missing from social listening.