A recent study found that 85 percent of what you hear on social comes from less than 30 percent of your social media audience — a slice of enthusiastic social media users who differ in important ways from the rest of your customer base.
Companies that steer their business or marketing strategy based on social media input face the very real risk of misreading their customers and their market.
To be successful, you need to get up to speed on the approach that modern marketers are taking when it comes to data and insights. In this on-demand webinar, we will explore how collecting and leveraging the right data will increase revenue and inform long-term strategies.
And how will we show you this? By helping you understand:
- The data you need to look at
- The way you should be looking at it
- The insight you need to uncover
Join Ed Sullivan, VP at Sailthru and a former executive at social listening platform Radian6, and Alexandra Samuel, co-author of the report What Social Media Analytics Can’t Tell You, and discover how successful companies are transforming their approach to customer intelligence.
WEBINAR Your Invisible Customers: Why Social Media Analytics Misses the Mark
DURATION One Hour