White Paper: How Social Media Drives Your Customers’ Purchasing Decisions

From Social to Sale: 8 Questions to Ask Your Customers

How does social media translate into sales? The July/August 2013 issue of the Harvard Business Review features Vision Critical’s report on how Pinterest drives purchasing behavior. This white paper extends that analysis with additional data on Facebook and Twitter. Drawing on nearly 6,000 survey responses on social purchasing, it offers unprecedented insight into their customers’ purchasing decisions.

From Social to Sale identifies 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. Each question is supported with data and infographics that capture the state of social purchasing today.


Questions include:

  • Which social networks do your customers use, and how much?
  • What do your customers want from each of your social network presences?
  • How many of your customers have bought one of your products after sharing or favoriting it?
  • What are the specific purchases that are triggered by social media?

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