A Fan Intelligence Solution Built for the Sports Industry

It’s time to level the playing field

Today’s fans demand more than a winning streak: they want to interact with players, express their opinions and feel like they are an integral part of the team.

As fans continue to consume sports entertainment across a variety of digital platforms, traditional revenue models are breaking down. Teams are facing declining ticket sales, decreased fan engagement and loyalty, fragmented corporate and media partnerships, and stagnant merchandise sales.

Take a tour of the new Sports Fan Council.

Watch the demo and learn how ongoing, two-way collaboration with your fans will help your organization:

  • Understand what motivates fans and increase fan engagement and loyalty
  • Learn why fans make the purchasing decisions they do over time to foster offseason engagement
  • Identify ways to strengthen existing media and corporate partnerships, expand community outreach and ensure partner messages resonate with fans
  • Generate and enhance ideas around ticketing, merchandise development, stadium and brand design, communications and more


Vision Critical empowers sports teams to better understand fan behaviors and preferences in order to help them overcome common obstacles facing today’s sports market. We’ll help you build a die-hard fan base and maximize revenues through actionable insight that addresses your unique challenges.

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"We’ve really seen things taken to a different level with the Fan Council approach and I think the main thing is that the fans see the investment being made in truly understanding what they think. [It] goes beyond just surveys…it feels more personal…the biggest advantage is definitely that look and feel, the idea that someone feels more apart of it and that we see amazing response rates from people in the Fan Council. So I think that’s the biggest difference we see versus a typical survey tool."
Kevin Schohl, Director of Business Analytics, AMB Sports & Entertainment
"With fans central to our key business decision making, our research team is relied upon to provide insights that will drive and/or support our key organizational strategies -- and fan focus is a key tool in helping us achieve this."
Shaun Welch, Market Insights Manager, Australian Football League