Check out these 10 real-life examples of big brands that use customer intelligence to improve marketing content, create innovative products, raise Net Promoter Scores, enhance customer experience.
Wolverine uses customer feedback to sell more shoes that customers want
ESPN reduces research costs by as much as 85 percent
Four thousand beauty enthusiasts help Elizabeth Arden guide new product decisions
Alliant Energy improves customer satisfaction by 15 index points using customer feedback
LinkedIn helps improve the premium membership model—and drive more revenue