Why new products flop and what you can do about it
Most companies fail to hit their innovation targets for one simple reason: they lack the customer intelligence they need to make winning decisions.
The challenge facing innovators is to find the most valuable feedback and to integrate that feedback, at the speed of business, into the innovation cycle.Get Your Copy Now
How to become an agile innovator
Why customer intelligence is key to developing fail-proof products
What you need to improve your current sources of intelligence